Zoeva Naturally Yours Review

It’s no secret I love makeup. But what I love even more is inexpensive makeup! Although I’d love to be able to spend $200 on an eyeshadow palette (I’m lookin’ at you Natasha), my bank account just can’t afford that and I think I would feel guilty and too nervous to ever use it. So when I find makeup that is affordable, I don’t feel so bad about stocking up.

I’ve heard a lot of great things about the brand Zoeva, but never got the chance to try it out since it’s not based in the US. But one day I just decided I had to try it out. Since this is a new brand to me, I wasn’t willing to buy all the palettes I wantedso I decided to pick one and if I liked it I’d go back.

Choosing just one palette proved to be very difficult. As of right now, Zoeva has 22 available palettes ranging from 10-15 shades per palette and ranging in price from USD $26.50-$40.00. I spent a good amount of time Googling swatches to pick my favorite and eventually decided on the Naturally Yours palette.


The Naturally Yours palette was $26.50 before tax (shipping was free that day), and has 10 neutral shades with both matte and metallic/foiled shades. It comes in cardboard packaging which is something I actually like because it makes it thin, light weight, and easy to travel with. The only downside for me was that it didn’t have a mirror but that’s not a make-or-break for me like I know it is for some people.

When I first swatched the shades, they all felt very smooth and creamy. Some colors IMG_6029_Facetune_10-01-2018-18-30-47swatched better than others and some shades seemed to have more kick-up but I don’t really mind that. I did notice that the metallic/foiled shades swatched really nicely and were a lot more pigmented than the matte shades. The very first shade I swatched (top) was “Pure” and the very last shade (bottom) was “Timeless Chic.” 

Since some of these shades have a foil look, I decided to try the wet and do a side-by-side of the shades when swatched dry and also wet so you can see the IMG_6073_Facetune_10-01-2018-19-31-56difference between the two. The top swatch is the dry one and the second one is the one swatched after being sprayed with setting spray. The swatches from top to bottom are as follows: Casual Elegance, Smooth Harmony, Sweet Sound, Forever Yours, and Lovely Monday. Some of them such as Lovely Monday had a big difference (more opaque) while ones like Casual Elegance had little difference. I did notice when I applied these to the eyelids with a wet brush, the difference was more significant.

Then I put these shadows to the only real test that matters: how do they apply to the eyes? This is a more natural palette so I did go for a little bit of a more simple eye look but tried to use as many shades as I could because SCIENCE.

This was the look I came up with so if you’re interested just keep reading, if not go ahead and skip to the bottom for my final thoughts!

So like I said, I wanted a more natural look with a little shimmer and I’m actually happy with how this came out.

I first primed my lids with the Kat Von D High Voltage Eye Primer. I’m not sure if this product is still sold but it is a favorite of mine if you can get your hands on it! It has a yellow base to color correct, but use any primer you like!
Next, I applied the shade Pure all over the lid to create a base. This shade was pigmented and I didn’t notice any fallout. Before I applied it I made sure to tap off any excess and this is going to be more important once we get into the darker colors because there was a lot of product that came off.
I then lightly applied the shade Soft & Sexy to the crease and slightly above it as a transition shade. This is a darker color than I’d normally use as a transition so I made sure to do this lightly as this shade proved to be pretty dark if applied with a heavy hand. Again, make sure to tap off the excess to avoid fallout.
Then I applied Forever Yours to the outer corner to create some depth but found it to be a lot less pigmented than I had anticipated. I didn’t want a strong metallic so I didn’t wet the brush.
Next I tried out Sweet Sound in hopes it would work out in the outer corner and ladies and gentlemen we have a winner! This shade went on beautifully so I ended up blending it into the crease as well, but focused more on the outer V.
Tip: Make sure you’re blending with a clean brush to avoid harsh edges!
Then I applied a tiny bit of Timeless Chic to darker the outer corner using a very light hand. I’m not sure you can really see it in the photo, but this did really bring the look together.
Almost done, I promise! I then applied Casual Elegance with a flat brush (and wet it with a setting spray) to the center of the lid. This color really impressed me and I was so happy it came out as metallic as it did. I really packed on the color with this one so don’t be afraid to really go for it!
Lastly, I highlighted the inner corner and brow bone with the shade First Love.
I then went back in with the colors Soft & Sexy, Sweet Sound, and Slow Dance to the lower lash line. Then I just liner the waterline with a brown eyeliner, threw some liner and lashes on and BAM we’re done!

Other products used: Too Faced Born This Way foundation, YSL All Hours Concealer, Glossier Wowder, Colourpop Eyebrow Pencil (no longer available), Zoeva The Basic Moment Blush Palette (contour, blush, and highlight), brown eyeliner (brand unknown), Maybelline Eye Studio Lasting Drama Gel Eyeliner in Black, Tarte Tartiest Lash Paint Mascara, Sephora Collection Luxe False Lash in Quill, and Physicians Formula The Healthy Lip Velvet Liquid Lipstick in Bare With Me 
So what are my final thoughts? I really did like this palette. I thought it had a good variety of shades and can be used for everyday looks or night looks. I really loved the metallic shades and can see myself reaching for this palette on a regular basis. Some shades were definitely better than others, but I’m willing to look past that! If you have a chance to check out Zoeva I highly recommend you do! I will definitely be returning and purchasing more of their products!

I hope you enjoyed this post! Let me know what you thought and if I should do more product reviews along with any products you’d like me to review!
You can find the Zoeva Naturally Yours palette here.

Love you all,


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